01 / MOTION EXCERPT · MP4
From dot to shield
A controlled morph turns a small element into a welcoming symbol.
NATIONAL BANK OF YEMEN / SOCIAL GOOD MOTION
Ihsan.A small motion. A positive message.
A short vertical motion graphics film about kindness, produced as social-purpose communication for the National Bank of Yemen. Simple shapes flow from one visual symbol into another, keeping the message light and approachable.
01 / THE IDEASimple shapes.
Simple shapes.
A clear message.
Rather than advertising banking services, the film focuses on the idea of kindness. A single moving dot starts a brief sequence of transformations that gradually develops into friendly, recognisable symbols.
I used bright negative space and restrained violet, pink and sky blue accents, letting each change of shape communicate without unnecessary visual detail.
OrganizationNational Bank of Yemen
TypeSocial-purpose motion graphics
DurationAround 17 seconds
Format1080 × 1920 vertical / 60fps
02 / SHAPE TRANSFORMATIONSOne dot starts
One dot starts
a sequence of change.
Four moments from the original film, each showing another step from geometric form to a positive message.
The starting dot
A violet dot follows a curved trajectory and begins the sequence.
03 / STORYBOARDDesigning the motion
Designing the motion
one moment at a time.
Four minimalist panels showing composition and motion direction alongside the actual finished frames.
Starting dot
04 / MOTION DETAILSThe motion is
The motion is
the main detail.
Three original vertical excerpts play muted without playback controls.
02 / MOTION EXCERPT · MP4
From circles to hearts
Quick transitions build a gentle rhythm from a handful of shapes.
03 / MOTION EXCERPT · MP4
The word “أحسن”
The moving icons settle into the central written message.
MP4 · 1080 × 1920 · 60 FPS · NO PLAYER CONTROLS
05 / MY CONTRIBUTIONFrom visual treatment
From visual treatment
to final direction.
I handled the visual treatment of the script, storyboarding and illustration, shape morphing and animation, editing, sound effects and their synchronization, timing, and final direction. The execution called for fluid changes of shape and readable imagery in a very short vertical format.
- Visual treatment of the script
- Storyboard and scene illustration
- Shape morphing and 2D animation
- Editing and pacing
- Sound effects and synchronization
- Final direction
06 / THE FINAL FILMWatch the film
Watch the film
in its original format.
The final 9:16 film is designed for mobile viewing on social media. The full YouTube player will appear here once the published URL is provided.
YouTube player is ready for the final published URL.
MAH / LET'S CREATE
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